Luxurious Car Showroom

Design and Development

Lead Designer

Olivia Bennett

Location

Dubai

Budget

$12 Million USD

Total Land Size

32,000 sq.m.

status

Completed in 2020-21

Architectural Brilliance for a Luxury Car Showroom in Dubai

A specialized cardiac care facility in Dubai designed with high-precision BIM for medical equipment integration, safety, and healthcare compliance.A landmark car showroom in Dubai that blends luxury design, brand identity, and spatial efficiency to enhance the premium automotive retail experience.

MaRS Design Studio successfully delivered a state-of-the-art car showroom in Dubai, spread across an impressive 1,000,000 sq. m of land. Designed with a modern architectural language, the showroom reflects the luxury and power of the automotive brands it houses. The project was completed in 2024 within a budget of $12 million USD.

Our team was responsible for the complete architectural design and development of the project. The space includes display zones, client lounges, service bays, and administrative areas. Each space was crafted with attention to flow, visibility, and high-end material use, creating a premium retail experience that enhances brand presence.

Project Challenges

Large-Scale Site Coordination

With a total land area of 1,000,000 sq. m., coordinating the overall layout and zoning was a complex task. It required precise planning to organize display areas, service zones, administrative blocks, and parking spaces without disrupting circulation or aesthetics.

High-End Brand Expectations

Luxury car brands have strict design guidelines and visual standards. The showroom had to reflect elegance, exclusivity, and brand identity through architecture, interior finishes, lighting design, and spatial arrangement—all while remaining functional and efficient.

Functional Integration Within a Unified Layout

Balancing the technical needs of a service center with the refined experience of a luxury showroom posed a design challenge. The solution needed to ensure that the back-of-house operations (like maintenance and logistics) did not interfere with the customer experience in the front-of-house display and lounge areas.

Our Solutions & Approach

We used smart planning and BIM tools to manage scale, brand standards, and function. Zoning, premium materials, and clear circulation helped deliver a seamless and luxurious showroom experience.

Used BIM to streamline design coordination and detect clashes early

Divided site zoning to separate display, service, and utility functions

Applied high-end finishes and brand-specific materials

Maintained visual continuity while meeting functional requirements

55 m2

Bedroom.

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Customers talk about the project

Omar Al Mansoori

Jumeirah, Dubai

"MaRS Design Studio transformed our vision into reality with precision and elegance. The showroom stands out in both design and function."

Fatima Al Suwaidi

Downtown,Dubai

"Professional, responsive, and creative. The MaRS team delivered a luxurious space that perfectly matches our brand image."

Khalid Bin Saeed

Business Bay, Dubai

"From planning to execution, the team showed great attention to detail. The layout and finishes truly reflect high-end automotive standards."

Layla Al Fardan

Dubai Marina

"Working with MaRS Design Studio was a seamless experience. The final design speaks of quality, luxury, and smart functionality."